Branding
Branding
We brand and rebrand companies and their products and services. We work in a wide variety of sectors, including healthcare & pharmaceutical, technology, finance and insurance, hospitality, architectural services, cultural, philanthropic and more.
We collaborate with each of our clients to manifest a vision for their brand. Starting with extensive research, we explore creative solutions and work through multiple testing stages to come up with winning ideas. We provide out-of-the-box thinking to assess and analyze brand opportunities. This leads to inventive results in branding, rebranding, naming strategies, logos & corporate identity, headlines & tag lines, copywriting and creative imagery.
Our expertise is integrating strategic branding and corporate messaging within the context of each platform, including web design, content marketing, social media campaigns, collateral & direct mail, PR & communications, advertising, internal communications, event marketing and more. Our branding services include:
- Strategic branding & naming
- Communications, messaging & PR
- Web design & development
- Social media marketing
- Direct mail & collateral
- Logo design & corporate identity
- Advertising campaigns
- Signs, posters and event marketing
LANDTECH
LandTech, a civil engineering and environmental science firm, came to Seaver Interactive looking for a complete rebranding, including new logo, website, print materials, signage, clothing and outdoor identity materials, advertising and more...
Logo Design & Corporate Identity
Our work on a new logo for LandTech began with extensive research into their marketplace. Our job was made easier in one sense — that industry was rife with mediocre designs and quality imagery. Collaborating closely with the client, we explored lots of ideas: wordmarks (typography), lettermarks (shapes built from letters), brandmarks (icons, symbols or images) and combinations of these. We settled on a wordmark using the classic typeface Trajan Pro, and customized letterspacing and color palettes to create a distinctive brand identity.
Website design
We've seen LandTech through a number of website redesigns over several years. We started with an initial rebrand and commissioned high-end architectural photography and built an exquisite architectural portfolio website. Later, we recrafted the website using responsive design to optimize display on mobile devices. Finally, we did a complete design makeover to take maximum advantage of newer, larger, high-resolution displays.
Brochures
We've worked with LandTech to develop a number of general purpose brochures and targeted mailers (e.g. "Environmental," "Residential" etc). We've designed Portfolio collections, Advertising portfolios, Sample project folios for proposals, and more.
Business cards
We designed and printed very high-quality business cards for LandTech, making use of six-color custom ink runs of 2-sided offset printing on 100% rag stock, using special coatings to protect the cards.
Banners, Signs & Outdoor
We designed, printed, built and installed project signs, fence banners, outdoor boards, store signs and other outdoor and transportation signage for LandTech.
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The Westport Library...
Annual Report
One of the first vehicles Seaver Interactive recommended for use in branding the Library's Transformation Project was that year's Annual Report to donors. Designed by brilliant graphic designer Alex Isley, the teams collaborated to produce a report that carried the message of the Library's transformation from a repository of books, to an inspirational center that serves as a central hub for community members of all ages and interests.
Website "Microsite" Prototype Design
Working closely with Library staff, we developed a prototype "microsite" that could be linked to the Library's main website and used as a central clearinghouse for up-to-date information on the Transformation Project, including fundraising, architectural explorations of redesigns and space allocations, relocation plans, community outreach results, updates on plans, etc.
Community Newsletter
We worked with the Library's Board of Directors, administration and staff to develop content that carried the Transformation Project message out to the community, serving to introduce transitions in leadership that could take the project in new directions while ensuring continuity in fundraising and priorities for the Library.
Master Terazzo
Master Terrazzo came to Seaver Interactive looking for a complete brand makeover. We started with a logo redesign, eventually settling on a classic terrazzo motif, the compass rose. We integrated in combinations of terrazzo mosaic patterning, brushed aluminum textures, and state-of-the-art typography to build a truly unique and timeless logo that will serve this client for decades to come.
Website Design & Development
Using the new logo as a starting point, we crafted a WordPress website theme from scratch that embodies the look and feel of the brand, including dozens of gorgeous project photographs, click-to-view color samples, a history of the art form and more.
Print Brochures, Merchandise & Wearables
Our work with Master Terrazzo has expanded out to include printed brochures, signage, clothing and wearables.
Les Arbres
Logo Design
We started with a client favorite, a rough scan of an illustratoin of a tree, completely refined the art, and tested out dozens of typefaces, treatments and colors before settling on this classic black-on-white treatment, now in use on the website, stationery systems, crew vests and hard hats, truck signs and more.
Website Design & Development
Les Arbres is a local arboreal Connectictut firm that provides tree care, landscaping and landscape design.
Print Brochures
We created an 8 page marketing brochure to showcase Les Arbres high end tree and landscaping services. We commisioned high quality photographs of Les Arbres award winning designs and worked with a local printer to insure the quality of the brochure matched the quality of Les Arbres work.
Seagreen Organics
Website Design & Development
The Sea Green Organics project started as a science project at University of Connectictut, and grew into a going concern that provides country clubs, municipalities, corporate clients and residential customers with 100% organic seaweed-based fertilizers and lawn care products.
Package & Label Design
We designed labels for all of Seagreen Organics many products, in varying sizes, from quart bottles to 1000 Kg palettes.
Healthy Gluten-Free Family
Healthy Gluten-Free Family has grown into one of the most trusted brands in the gluten-free food market. Starting out as a few recipes posted on Instagram, the brand has grown to a comprehensive website containing hundreds of curated recipes, a huge Instagram following, and social media presences on Pinterest and Facebook.
We named the brand, designed a logo, designed and built a website, provided content for campaigns, trade show displays and much more.
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Watson's
Watson's Catering and Events
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MMIT
MMIT
Elim Park
Elim Park
Cultural Pursuit
Cultural Pursuit
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Post Road Iron Works
Post Road Iron Works
James Schriber
