Cultural Pursuit has been a unique opportunity for the Seaver Interactive team — many of us diehard art lovers — to work with clients who care deeply about the world of art. The idea behind this endeavor evolved from a group of women in Fairfield County who loved to gather and experience the bounty of local venues dedicated to art, music and film. They relished each other's company but wanted to grow into a resource that could be shared and might inspire others to take advantage of the amazing creativity available within a day's drive of New York City.
We started with a brand evaluation. We consulted on logo design development using an outside designer, who did a terrific job. We developed variations and refinements and adapted the corporate ID for use across a broad spectrum of applications including website, stationery systems, print materials, clothing and more. This led to a page-by-page crafting and back-end development of the website, making the most of the wide selection of creative images available from all of the cultural venues involved.