MMIT is a pharmaceutical formulary data company. In the midst of a major rebranding effort, they came to Seaver Interactive looking for a new website. Armed with a new logo designed by our very own Bud Lavery, we worked with MMIT to create and develop a website for the company that showed off MMIT's competitive advantages and brand to great effect, and included links to a proprietary app for clients to use to access formulary data.
The project included working with photographer Tamara Staples, staging and photographing a black-and-white still life of pills spilled from a bottle. We combined and converted Tamara's brilliant photography, creating a step-by-step animation of the spilled pills reforming in colors to replicate the MMIT logo. The logo continued to be used in trade show displays, print brochure campaigns, product packaging and more.
Seaver Interactive was later asked to recraft the entire website presence on to a different CMS platform, as MMIT converted to HubSpot's automated marketing system. As HubSpot partners ourselves, it was a unique opportunity for us to manage a multiple-stage transition, first from rough design to live web prototype to WordPress website, and finally to HubSpot CRM. We also worked with MMIT on ongoing email marketing campaigns and trade show displays.
Our designer Bud Lavery has continued working with MMIT's in-house marketing staff to create beautiful printed pieces for sales and direct mail marketing.